There are many people who have the tendency to look down on the road or floor they are treading. More often for women than men because women are concern with details and men are concerned with the bird's eye view, generally. Just by going down the stairs, women make sure to get that step right by looking down on where her feet will land. Men can go down while looking on the horizon. Incidentally, more women are more hooked into buying than men too.
In malls, advertising on floors was started with dancing ads. Lighting dances on the floor. It catches attention but it can also be irritating. Then there are the stickers that direct the mall walkers to a certain store like a food chain perhaps, matched with arrows going to the store.
Trade shows are not permanent but they are also taking advantage of the floor space so they make use of a good trade show flooring display. Trade show carpet is the most commonly used material as it can be installed by connecting the the squares together. Matched with logo mats, the trade shows maximizes the use of the floor especially for those who are often looking down.
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2 Love Notes:
That's very true that woman does pay more attention on floor ads than man. Many ads are now placed in floors and was considered by others to be unique.
Theres several people who say how much they LOVE life and how they would never change lives...
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